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Warner Bros. has announced a grand celebration to honor the 75th anniversary of the greatest fantasy film of all time, The Wizard of Oz.  Imax has remastered the original 1939 film and created a 3D version that will be released for one week, September 20-26, 2013, in North America, and a stunningly loaded collector’s edition box set will follow October 1.  MGM premiered the film at Grauman’s Chinese Theater in 1939, and re-released the film in 1949 and 1955, before beginning its TV run on CBS in 1956–Turner Classic Movies will be hosting a re-release event at the same theater this month.

Warner Bros. marketing disclosed that even 75 years later, statistically 100% of all Americans have heard of The Wizard of Oz and 80% of children.  Warner Bros. will have a hot air balloon and giant balloon characters featured in the 87th Annual Macy’s Thanksgiving Day Parade.  A themed competition will also be featured on an upcoming episode of Food Network’s Cupcake Wars to be aired later this year.

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