Veronica Mars movie poster

It’s the week hundreds of thousands of Veronica Mars fans have been waiting for since last year’s Kickstarter project made it all possible.  The national release of the Veronica Mars movie is this Friday, March 14, 2014, but AMC Theaters is opening the doors early for fans who can’t wait any longer Thursday night for the Veronica Mars Fan Event screening at select theaters.

Veronica Mars is not slated for a full national release.  Only seventeen city theaters–AMC locations in Atlanta, Boston, Chicago, Dallas, Denver, Houston, Kansas City, Los Angeles, Miami, Minneapolis, Paramus (NJ), Philadelphia, Phoenix, San Diego, San Francisco, Seattle and Washington, DC–will be holding the early screening, and the full release includes only 270 theaters.  Compared to 3,000 theaters for run-of-the-mill flicks like Need for Speed, this just seems like poor planning.

But fans outside those 270 theaters can still watch the movie on opening weekend, thanks to the unprecedented simultaneous release of DVD/Blu-rays and video-on-demand options–the first movie ever to part from the norm of waiting for a DVD and VOD release until weeks after the theatrical release.  Will this help the film make up for the lack of theaters?  Veronica Mars is also not releasing like the normal movie, opting to rent theaters from AMC, not unlike businesses renting movie theater facilities for company events, instead of taking the studio release approach.

Continue reading