Star Wars Cover Girl

CBS is finally taking a cue from Disney.  Disney, digging in its heels every which way it can to exploit its new Star Wars property, may have finally awakened CBS, which holds the Star Trek television rights.  While any new Star Trek on the TV front has been idle since 2005, Star Wars is licensing everything it can to make major money from Star Wars: The Force Awakens, planning more tie-in movies, and going crazy with product placements, including this commercial we just noticed this week:

And this one for Kraft–for some reason any food can go with Star Wars:

Sure–Paramount has released two major Star Trek movies with another on its way next summer, but the core of Star Trek has always been about television, and CBS hasn’t remotely touched on all the opportunities available for a brand like Star Trek.  At long last, CBS is getting off the dime and beginning to try to make some money from its stagnant TV brand opportunity, too, by creating a new Star Trek TV series more than a decade after the end of the most recent Star Trek show, Enterprise. 

What do we know?  Not much.  Only what was issued in the below press release:

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