Jyn Erso action figure Rogue One

As part of a new fan contest and chapter-by-chapter reveal of its line of Rogue One: A Star Wars Story action figures and other toys, Lucasfilm has released a stop-motion video full of new characters.  Star Wars items offered by The Disney Store, Funko, JAKKS Pacific, and Hasbro are peppered throughout this clever way to advertise–and get fans excited about–so many new toys.  At the same time, action figure packages are slowly beginning to appear across the Web.

Tomorrow, September 2, 2016, online retailers will begin to take pre-orders for the new toys.  New items are expected to be available in stores September 30, well in advance of the premiere of the film, as with previous Star Wars marketing for the prequels and last year’s Star Wars: The Force Awakens.

Below we have several images you’ve probably not seen yet, the new video, a behind-the-scenes look at the video revealing even more action figures, and details from Hasbro’s latest press release.

Rogue One action figures

If contests are your thing, check out the details of Lucasfilm’s latest and an opportunity to attend a screening of the film and tour of Lucasfilm in San Francisco in December at this link.

First up, see how many new toys you can find in this video:

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