Tag Archive: Shang-Chi and the Legend of the Ten Rings official poster


Ten Rings

“Why are they advertising that Suicide Squad movie now?  Didn’t it come out 5 years ago?”

A major gap in the now enormous industry of producing nine-figure, blockbuster superhero movies is that the movie studios are missing an opportunity to retain audiences.  No doubt more than half of the audience for Avengers: Endgame, which earned nearly $2.8 billion at the box office, was from moviegoers that were merely passing fans of the MCU.  Maybe they accompanied a spouse or a kid to the movie.  Most probably had never read a comic book before or since.  Studios today assume audiences will just show up for the spectacle.  But are they right?  Take the trailers for competing superhero movie studio DC Entertainment’s The Suicide Squad.  Nothing in the movie trailers–the only glimpse most prospective moviegoers will see via their TVs–explains why there is another movie called The Suicide Squad.  Do they think most TV viewers catching the commercial notice the addition of the “The” in the title?  Do they assume everyone still reads a newspaper or online entertainment source and is going to make an effort to understand that this new movie is different than the universally panned Suicide Squad of 2016?  Do they really think most prospective movie ticket buyers know or care who the director is?

Which is why it’s refreshing, and a wise move, to see Kevin Feige, mastermind behind all the Marvel Cinematic Universe, discussing the background for the latest new Marvel superhero in a new short feature clip for Shang-Chi and the Legend of the Ten Rings.  

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Shang Chi pics

We got our first peek at Shang-Chi and the Legend of the Ten Rings here at borg this past April.  The new, full-length trailer reveals a plot that has the feel of Wu Assassins, and only a few days since the Snake Eyes trailers, with Raya and the Last Dragon in theaters and on video, and a new Kung Fu series airing on TV, audiences are getting new opportunities to watch AAPI actors shine.  While you’re in the vibe, don’t miss the live-action Mulan, the historical horror zombie series Kingdom, the action movie The Night Comes for Us, the fantasy wuxia series Legend of the Condor Heroes, the animated movie Over the Moon, the supernatural graphic novel Ghost Tree and Stan Sakai’s Usagi Yojimbo, the overview of martial arts in the movies in Iron Fists and King Fu Kicks, and the Bruce Lee documentary Be Water Long-time comics readers will know Shang-Chi as the Master of Kung Fu from the pages of 1970s Marvel Comics by Steve Englehart and Jim Starlin.  Originally the son of Fu Manchu, the character was an attempt by Marvel to create a monthly like the Kung Fu TV series after they failed in their bid to get the adaptation rights.

Check out the new trailer below for Shang-Chi and the Legend of the Ten Rings:

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Shang-Chi trailer

Phase IV of the Marvel Cinematic Universe took center stage with some big reveals at a Disney investor event last year.  Since then it’s all been about shuffling release dates.  In the interim Disney+ has launched both WandaVision and The Falcon and the Winter Soldier, with Black Widow now scheduled for arrival July 9, 2021, which was when we’d initially expected to see the premiere of Shang-Chi and the Legend of the Ten Rings.  Probably the most unexpected of the forthcoming movies from Marvel, this is another film where we expect to find, as with Guardians of the Galaxy, a new access point to the Marvel superheroes for a new generation of movie audiences.  Along with a new poster, now we have our first teaser trailer.

Shang-Chi poster

Long-time comics readers will know Shang-Chi as the Master of Kung Fu from the pages of 1970s Marvel Comics by Steve Englehart and Jim Starlin.  Originally the son of Fu Manchu, the character was an attempt by Marvel to create a monthly like the Kung Fu TV series after they failed in their bid to get the adaptation rights.  And everyone knew visually he was based on Bruce Lee.  In the new film Shang-Chi is played by Canadian actor Simu Liu (Orphan Black, Warehouse 13), comedian and comedic actor Awkwafina (Nora from Queens, Jumanji: The Next Level) plays his friend Katy, Tony Chiu-Wai Leung (Once Upon a Time in Hong Kong, Forced Vengeance) as The Mandarin, Michelle Yeoh (Star Trek Discovery, Guardians of the Galaxy 2) is Jiang Li, Florian Munteano (Creed 2) as a new cyborg, and Ronny Chieng (Godzilla vs Kong, Crazy Rich Asians) as Shang-Chi’s friend Jon-Jon.

Wait no longer!  Here’s the first look at Shang-Chi and the Legend of the Ten Rings:

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