Tag Archive: Super Bowl ads


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Every year the Super Bowl means new movie trailers.  Surprisingly the most exciting of all the movie trailers that aired during Sunday’s 51st Super Bowl game may be the all-star cast assemblage in The Fate of the Furious, the eighth film in the Fast and the Furious series.  Vin Diesel, Charlize Theron, Dwayne “The Rock” Johnson, Jason Statham, and many more make for a great cast, and the action scenes look very big indeed.

But we got plenty of new previews, too.  Two movies of the bunch are not big franchise sequels, one we have seen a trailer for previously, Ghost in the Shell, and the other is a Ryan Reynolds mainstream space flick called Life.  Co-starring Jake Gyllenhaal, it looks like several episodes of spaceship disaster episodes we’ve seen from decades of Doctor Who.  The next Passengers?  Hopefully not.

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Of the sequels, we have previews for Pirates of the Caribbean: Dead Men Tell No Tales (proving again you can’t beat using a Johnny Cash song for your trailer), Guardians of the Galaxy, Vol. 2, Transformers (5): The Last Knight, and the next X-Men movie, Logan.

Check out all these movie trailers, after the break:

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Dwayne Johnson Milk Super Bowl

Although this year the Super Bowl didn’t seem to net any ads as awesome as this great Star Wars themed ad or Ferris Bueller ad from last year’s Super Bowl, we did get to see the movie studios try to find the best way to cram a two-hour movie into the time it takes to forget what show you’ve been watching.  All of the six previewed movies have already released full-length trailers.  So did the studios succeed in convincing you to see their newest release?  Did any ad get you to order advance tickets for any coming attractions?  Here are the movie trailer commercials straight from the 2013 Super Bowl.

First up, Universal Studios shelled out some big bucks for a full 60-second spot for the May 24, 2013 release of the sixth entry in the Fast & Furious franchise.  If none of the past versions of the road race series interested you then maybe a team-up of Dwayne Johnson and Vin Diesel will.

It all looks like… a lot of car chasing, but it doesn’t look like it is promising audiences to be anything else so we’re betting “what you see is what you get” with Fast & Furious 6.

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If you’re like me and you didn’t spend the day watching the Super Bowl but you still want to know what good ads you missed, never fear as we at borg.com spent the day either: (1) watching the 8th annual Animal Planet Puppy Bowl, (2) working around the house, (3) surfing the Web, and/or (4) spending the day outside, BUT we kept the DVR recording so we could zip through the game for some good genre ads.  And in no particular order here are some ads you won’t want to miss:

1.  I’ve seen billboards for weeks now advertising the return of Star Wars Episode One: The Phantom Menace in a 3D edition, but had no idea this was just the first of the six films to be released in 3D versions and coming back to the big screen.   Personally I will probably go to Attack of the Clones and the original trilogy to “see them again for the first time” as the ads used to say (what does that mean, anyway?).  No one really wants to see pod races in 3D, do they?  Mark Hamill mentioned the possibility of a release of the original trilogy in 3D last summer.  Here’s today’s new promo:

2.  If you’re a fan of comic book movies, whether or not you’re particularly a fan of Marvel Comics characters you will no doubt get your money’s worth when we finally get to see a whole gang of superheroes in one film this May when Avengers: Assemble finally hits theaters.  Great things about this ad: more Samuel L. Jackson as Nick Fury, the Hulk as part of the team, and more Iron Man than we’ve seen in past trailers.  Check it out:

3.  It is unlikely to get me to go out and buy a Honda CRV but if you’re like me and always wondered what happened to Ferris Bueller after he had his famous day off back in the 1980s, the closest thing we’ll likely see to a sequel is right here:

4.  We previewed the new G.I. Joe: Retaliation movie earlier here and here at borg.com (it made our most eagerly awaited films of 2012 list along with Avengers: Assemble).  This is a quicker ad but it confirms what we’d heard and hoped for, that Bruce Willis would be playing the original G.I. Joe, Captain Joe Colton:

5.  Volkswagen had fun with Star Wars references again this year.  If you’ve ever lived with or seen a greyhound in person you’ll totally understand the reference to these guys looking like AT-ATs from The Empire Strikes Back (The Bark Side):

6.  Volkswagen also went to great lengths in their other Star Wars-related Super Bowl commercial (those Animal Planet Puppy Bowl fans will love the first part, too!).  Isn’t it time for a TV series taking place in that old “hive of scum and villainy”?

Honorable mention for Clint Eastwood fans:

7.  If you just miss Clint Eastwood playing Dirty Harry, Clint Eastwood talking tough may just be enough for you, as he talks over this pro-Detroit ad that aired at half-time at today’s game.  Is it just me or does his line “The world’s going to hear the roar of our engines” sound like Sean Connery talking about his nuclear submarine’s silent propulsion system in The Hunt for Red October?:

BTW, for Animal Planet fans, there were several good animal ads this year so go to this link at hulu.com to check them out.

C.J. Bunce

Editor

borg.com