Tag Archive: The Beastie Boys


Review by C.J. Bunce

It’s not every day you come across the ultimate book for your barber shop, but this is in the running.  Along with a wall listing current local pro and college team scores and a stack of wrinkled sports magazines, a new book about Stan Smith should be on the table if your local haircut joint is like mine.  Who would have thought a style of shoe could reach across so many segments of pop culture?  Excepting basketball player Chuck Taylor’s association with the Converse All Stars shoe and Doc Martens’ famous boots, the Adidas tennis shoe (not sneaker, not trainer) that Smith put his name on is easily one of the most identifiable athletic shoes of the past five decades.  Smith and his shoes, known simply as “Stan Smiths” to most, have had a mutually beneficial relationship, and everything you’d want to know about the professional tennis player and his shoe can be found in the new book Stan Smith: Some People Think I’m a Shoe, a collection of stories about the athlete who was the world’s #1 tennis player in 1971 and 1972 and a two-time Grand Slam singles champion–and his famous shoe.

It’s said to be the shoe Harrison Ford wore as Rick Deckard in Blade Runner–a pair of Stan Smiths spray-painted black.  From The Beatles to hip hop, the unassuming white shoe with green trim and perforated lines instead of stripes has been a preferred accessory across popular music icons.  David Bowie and John Lennon made their own statements wearing Smith’s tennis shoe with their otherwise more stylish clothes.  They were a regular sight among The Beastie Boys years later, Jay-Z included them in lyrics to one of his songs, and custom Kylie Minogue, Pharrel Williams, and Elton John versions of the shoe sold for big bucks at auction.  The shoe went through technology upgrades over time, but it has always remained instantly recognizable.  An A to Z section of Stan Smith: Some People Think I’m a Shoe includes anecdotes from Smith from his trips around the world, history of the shoe from the decision by Smith to endorse the Adidas Haillet–the first leather tennis shoe invented in 1963–with his own name ten years after its creation, to Smith’s current status as mentor, coach, and philanthropist.  The hardcover volume with 336 pages of full color photographs feature Smith’s life, newspaper coverage of his key games, pop culture personalities and how they were affected by either Smith or the shoe, and dozens of versions, schematics, and designs that Adidas has introduced to the Stan Smith shoe since 1973.

   

The book is also a look at a long-lasting advertising idea, an endorsement that created an artifact of sub-culture tapped as a symbol of identity by Baby Boomers to Millennials, eclipsing a wide range of fields of celebrity.  The book reflects the art of self-promotion, including commentary from executives from Adidas past and present plus execs at places like PepsiCo, as well as artists and designers influenced by the shoe–the book itself is a promotion for the continuing sales of the shoe.  One commenter believes you’ll find more Stan Smiths on the streets of Paris than berets.  And it was added to the Guinness Book of World Records as the top-selling “named” shoe when it surpassed 22 million pairs sold.  The book interviews one fan who boasts 230 pairs in his home.  Former tennis pro Martina Navratilova wears Stan Smiths everywhere today.  According to a curator at the Metropolitan Museum of Art in New York City, “The magic of the Stan Smith shoe is that it can pass as a normal sneaker but also be used as a dressed-up shoe to a black tie event.”  Some people even seek out beaten-up pairs of the shoe because they think they look better.

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By now you’ve seen the full trailer for Solo: A Star Wars Story and maybe even this week’s fan recut of the trailer.  No?  The recent tradition is back yet again, that knack of a fan taking a movie trailer and “Sabotaging” it by laying a track of Beastie Boys’ song Sabotage over whatever the studio produced, or, better yet, recutting the trailer to actually make the original that much better.  Some may not be able to get past whether or not new Han Solo actor Alden Ehrenreich looks like Harrison Ford, and others may not care, but the first trailer from Lucasfilm had plenty to get fans excited for this May’s theatrical release.  Maybe it’s Donald Glover as Lando, maybe it’s seeing an early Millennium Falcon, or maybe it’s just seeing Chewbacca again.  But like we saw with its 2016 predecessor Rogue One: A Star Wars Story–where the a band of Rebels handed off the infamous stolen plans to Princess Leia aboard her Corellian Corvette–on a big television screen with the sound turned way up the Sabotaged fan trailer really amps-up the excitement.

Fair warning, if you don’t like the Beastie Boys, you may really not like the band’s song by the end of this article, because we’re going to play it a few times.

The impetus for the trend is no doubt Star Trek and Star Wars director J.J. Abrams’ own love for the band and the song, enough to include it early in the first reboot of the Star Trek movies back in 2009.  Young James T. Kirk plays the song on the car radio as he’s racing along the road in Riverside, Iowa, having stolen his step-dad’s 1963 Chevrolet Corvette, and right before he sends it over a cliff (there are not really cliffs like that in Iowa, but… nevermind).  Director Justin Lin brought the song right back as a surprisingly on-point, key plot device in the climax of the third reboot film, Star Trek Beyond, and he used it for the film’s official trailer.

So that gives us a few versions of the song adapted to two big franchises worth re-watching.   Like we said here a few years back: Sabotage makes everything better.  But how about a Sabotage trailer for a third or a fourth major fandom franchise?

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Rogue One gif image

By now everyone who has ever been a Star Wars fan must be excited for Rogue One: A Star Wars Story.  Other than its odd title (why not just go with Rogue One?), last week’s trailer cinched it.  Finally, an exciting Star Wars story is on our way steeped in that gritty detail and aura that made all our jaws drop back for the first time back in 1977.  Check out that trailer if you missed it last week here at borg.com.

Then we caught wind of another trailer Monday.  We won’t trick you into thinking it’s a Lucasfilm trailer.  It’s not.  But it plays into all sorts of pop culture fun, especially if you’re a Star Trek fan and you’re a fan of J.J. Abrams’ direction of the first two Star Trek reboot films and Star Wars: The Force Awakens.  If you don’t know it already, Abrams is a fan of The Beastie Boys, and he used the band’s song “Sabotage” to show just how cocky and cool his young Jim Kirk was in Star Trek (2009).

Vader in Rogue One

Abrams even used “Sabotage” as the background music for his first trailer for Star Trek Beyond, released near the premiere of Star Trek: The Force Awakens back in December 2015.  Here is that trailer if you missed it:

We’ll stop for a second for anyone who hasn’t seen Star Trek Beyond, this summer’s biggest blockbuster so far Spoilers ahead, so consider yourself warned.  But if you choose to read on be prepared for what we think is one of the best fan-edited trailers on the Web.

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