Tag Archive: Typeset in the Future


Review by C.J. Bunce

It’s been three years since the arrival of Denis Villeneuve’s Blade Runner 2049, the sequel to Ridley Scott’s 1982 sci-fi cult classic, Blade Runner, itself based on Philip K. Dick’s novel, Do Androids Dream of Electric Sheep?  At last fans of the franchise, sci-fi, and futurism have a worthy tribute to the artwork behind the production with Tanya Lapointe’s Blade Runner 2049 Interlinked–The Art, now available from Titan Books.  A companion piece to the author’s 2017 book, The Art and Soul of Blade Runner 2049, published in 2017, which focused more on the entire production than the ideas behind the look of the film, this new book is packed with more reproductions of concept artwork than text, a journey for anyone thinking about the next Syd Mead–who will he/she be, and what the world they create might look like.

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Review by C.J. Bunce

In art director and designer Roger Christian’s book Cinema Alchemist (reviewed here at borg) readers learn how the Oscar-winning set designer changed the way audiences see the future through intentionally distressed sets and props and the clever incorporation of real-world components.  In books like Dressing a Galaxy, Star Wars Costumes, and Star Trek Costumes, readers can see how costume designers create what we think of as the future.  Now writer Dave Addey takes science fiction fans back to visit how visionary filmmakers of classic science fiction used futuristic and sometimes even classic fonts and type styles to convey what lies ahead and in his book Typeset in the Future: Typography and Design in Science Fiction Movies, available now from Abrams Books.

At first focusing on what he believes to be the most pervasive font of the future, Eurostile Bold Extended–used in Back to the Future, Apollo 13, Battlestar Galactica, Independence Day, and hundreds of other films–Dave Addey highlights seven key science fiction films and how they used a wide variety of typeface designs to make us see the future.  2001: A Space Odyssey, Alien, Star Trek: The Motion Picture, Blade Runner, Total Recall, Wall·E, and Moon (alas, no Star Wars, possibly because it is not technically science fiction per se) each get taken apart and dissected.  With numerous screencaps, and identification of several dozen font designs inside the films and used in marketing via posters and other advertisements, readers will be surprised what set designers came up with over the past 50 years.

Addey finds some of the fonts made famous in film have filtered into our daily lives as real-world corporate logos–Gill Sans Light, City Bold, Univers 59 Ultra Bold Condensed, Manifold, Futura Bold, Kabel Book, Computer, Micr, Data 70, Stop, Handel Gothic, Pump Demi, Swiss 911 Ultra Compressed, Gunship–these will all be familiar to you even if you don’t know them by name.  With his own pop culture knowledge and sense of humor, he has also built his own framework to analyze the success of these fonts, using manipulation via italic slant, curved lettering, straightening others, adding sharp points, adjusting kern or spacing, creating slices through letters, adding texture, adding a bevel or extrusion, and/or a star field background, although he says no title font has yet used them all to become the most futuristic of all.

Here is a look inside the book:

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