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Tag Archive: Universal Monsters ReAction 2018 line


As we previewed here at borg.com, toymaker Super 7 featured great exclusives at this year’s San Diego Comic-Con with both an onsite presence and an offsite store featuring both a Masters of the Universe theme and a Universal Monsters theme.  If you were early enough you could have even scored a pair of four different styles of limited edition Universal Monster-themed Saucony shoes.  We think the best nostalgia draw from Super 7 is their multi-license classic Kenner style 3 3/4-inch ReAction figure line that we’ve covered here at borg.com since Day One.  We previewed some of the latest ReAction figures in our coverage of 2018 New York Toy Fair (here), but Super 7 showcased some brand new prototypes, packaging, and exclusives this weekend.

Probably the best display featured the figures of the new Hellboy line.  These two-pack sets look great in person, and will likely become only more popular as we get closer to the release of the new Hellboy movie.  The Ghosts ‘n’ Goblins prototypes based on the classic arcade game were also fantastic, giving fans a look at the final pieces in the first series (back row) and the next series (front in grey) that’s underway.

Of course the next series of the original Super 7 ReAction line, Alien, looks great and the sculpts and packaging have only gotten better.  We’re going to need to pick up one of those Ripley’s the Jonesy the cat at a minimum.  And Kane after his attack in his spacesuit–Wow!

Below are photographs from the Super 7 booth featuring other figures from the ReAction line: the exclusive convention Universal Monsters, The Fiend and Alien exclusives, Masters of the Universe, and Robotech.

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Super7 is returning to San Diego Comic-Con in two weeks with more great new products for 2018.  And you can find new releases not only in the main dealer area at SDCC (Booth #4945), but at two events at the Super7 downtown store at 701 8th Avenue (a 10-minute walk from the San Diego Convention Center)–with some items only available at the store.  For the first offsite sale, Hordak’s Lair from Masters of the Universe is the theme of the first event Wednesday, July 18, from 9 p.m. to Midnight and Thursday, July 19, from 11 a.m. to 9 p.m.  It will feature the latest Super7 MOTU releases as well as exclusives and debuts created specifically for the event, like an exclusive 5.5-inch Laughing Prince Adam figure.  Limited quantities will be available only at the Super7 store, with another opportunity to order for October delivery being announced at the Super7 website soon.  Hordak’s Lair will also offer an exclusive site-only sale of a new She-Ra & Hordak 3.75-inch ReAction figure 2-pack with new, original card art by Jason Edmiston.  Super7 will also premiere its new blind box assortment of She-Ra Keshi 1.75-inch Figures.

Then the Super7 switches gears for a Universal Monsters “Boodega Corner Monstore” Friday, July 20, from 9 p.m. to Midnight, Saturday, July 21, 11 a.m. to 9 p.m., and Sunday, July 22, 11 a.m. to 5 p.m.  That will be the only place to score four Universal Monsters on these new cardbacks:

Other exclusives at the Boodega only include four Universal Monsters 7″ x 21″ felt pennants and enamel pins.  So what’s available at the actual convention?

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We’ve been covering the Kenner-style retro action figures being sold by Super 7 since the toy company first partnered with Funko and revealed its first line of vintage style Alien “ReAction” figures at San Diego Comic-Con 2013.  At the end of 2016 Super 7 discontinued partnering with Funko and returned to manufacturing and distributing the multi-license toy line on its own.  Super 7 revealed its 2018 plans for the ReAction line this weekend at New York Toy Fair 2018, with some new surprises and expansions to current action figure licenses.  Projections for any toy company at Toy Fair don’t always match reality.  Compare borg.com‘s coverage of Super 7 at New York Toy Fair 2017 here, and you’ll find several Super 7 action figures only now inching their way into the market.  The biggest reveals at this year’s show for Super 7’s ReAction line for fans of sci-fi/horror include two beloved film classics: Alien and Planet of the Apes.  

Super 7 is returning to its first pre-Funko toy line in revisiting its Alien action figures.  For the next wave, characters include more refined sculpts than the early waves, with new characters Brett, Parker, and Lambert, Jonesy the cat with new Ripley, Ash with removable head, facehugger Kane in spacesuit, and a new Xenomorph head with jaws out.  Although the company has previously hinted at the possibility, it doesn’t look like we’ll see figures from Aliens this year.

It’s been a year since we saw the prototypes for Planet of the Apes figures on display at New York Toy Fair 2017.  Finally the first figures are now expected to be released in two months, beginning with Taylor, Nova, Zira, Cornelius, General Ursus, and Dr. Zaius in the first wave.

Super 7 must expect some good sales results with the first wave for POTA as prototypes were on display at Toy Fair for Wave 2, also, including a Cornelius in astronaut suit, ape warriors and another ape general, a giant Lawgiver statue set, and the mutants from Beneath the Planet of the Apes with removable outer heads to reveal those (gross) inner-heads as seen in the movie.

For the Super 7 Universal Monsters license, it will revisit past ReAction figures (The Phantom of the Opera, Wolf Man, Frankenstein, The Mummy, The Creature from the Black Lagoon), while adding some new ones, including the Metalluna Mutant and the Mole People.

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