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Tag Archive: Viewmaster


Netflix is now carrying a new documentary television series that delves into the creators behind some of our favorite toys from the recent, and not so recent past.  The Toys That Made Us features four episodes in its first season of streaming, each focused on a toy line that should bring in a good cross-section of fandom.  The choices for the first shows include Kenner’s vintage Star Wars action figures and playsets, Hasbro’s G.I. Joe, with an emphasis on the 3 3/4″ line of action figures, Mattel’s Barbie, and the Mattel’s Masters of the Universe No doubt Barbie and G.I. Joe should pull in the older crowd, while the latter half of G.I. Joe and Star Wars will pull in the kids of the 1970s and early 1980s, and Masters of the Universe the kids of the 1980s.

Not a show for kids and not another show about toy collectors, the series devotes plenty of each hour to interviews with designers, marketing, other businessmen discussing the nuts and bolts of negotiating deals, like the lawyer for Kenner discussing the greatest toy deal negotiation ever, and the later not-so-great negotiation because of a loose-lipped CEO.  The Barbie episode features a Barbie expert continually bashing the character as a “hooker” as if she has some sort of love-hate relationship with the doll.  But the politics of toymaking is interesting fodder for the right audience.  Should it be a surprise that toymakers have the same ugly corporate politics, the downsizing, the layoffs, and the takeovers, like every other company?  Prepare yourself for several CEOs and designers as they tiptoe, or not, around decisions and employers they wrestled with in the past as toys and brands came and went.  The creators look back both with nostalgia and anger at the former toy companies that eventually terminated their employment.  So look for an unusual take on these toys and these companies.

The next four episodes will be launched on Netflix later this year, and include Hello Kitty, Transformers, Star Trek, and LEGO.  Sometimes what the show chooses to tell is as interesting as how the show tells it.  The eight toy lines chosen no doubt came from the producer’s own focus groups, like the ideas behind some of the toys they discuss.  If The Toys That Made Us really is a one-time thing, someone else should come along and continue the idea with all the other major brands and influences.

We want to see an episode on Marx toys, including little toy soldiers and the 12-inch action figure series.  We also want to see a history of the broad Mego line of figures, Hot Wheels, Stretch Armstrong, and Big Jim.  How about companies like Fisher Price, Playskool, Playmobil, and Radio Flyer?  A series like this needs to cover more “recent” but still classic toy lines, too, like My Little Pony, Cabbage Patch Kids, Strawberry Shortcake, and figure out a way to capture famous classic toys like Spirograph, Tinker Toys, Play-Doh, Etch-A-Sketch, Erector Sets, Lincoln Logs, and the ultimate multi-license toy, Viewmaster.  How about a tour of the Milton Bradley and Parker Brothers factories of the past?  Who put out more great board games than these companies?  It’s easy to imagine entire episodes on the history of games like Clue/Cluedo and Monopoly.  And how about featuring a current game company that’s been around for decades, like Wizards of the Coast?

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George Takei Sulu in The Naked Time

If holographic television were available today, would you go right out and buy it?

We’re more than four years into the widespread availability of affordable consumer 3D television and the viewing public hasn’t embraced it yet.  My best guess is simply because they haven’t seen it yet, or they are basing their lack of interest on a poor viewing experience with 3D in a public theater.  At borg.com, we’ve got no skin in the game–we don’t work for or with the studios–we’re just after the best viewing experience possible.  And we’re completely sold on both 3D Blu-ray and the lesser discussed 2D/3D “upconversion” technology.

Distributors have been relatively slow at releasing 3D Blu-rays, the current standard for 3D home viewing.  Many films actually produced in 3D, like Peter Jackson’s The Hobbit series, are very quickly released now in a 3D Blu-ray.  Other films are converted to 3D in post-production, like Star Trek Into Darkness, and they are also released on 3D Blu-ray.  Both films look far superior to standard films–you can’t even compare the quality.  The distinctions between a true 3D film and a conversion are probably not all that noticeable to the average moviegoer with normal vision.  But what we’re focusing on today is something different.

Dathon and Picard in Darmok

A different category of conversion, called 2D/3D conversion, is available on certain affordable 3D televisions today.  This is a technology available to anyone with a 3D television that includes the upconvert technology and compatible 3D glasses.  For films, TV series, or even real-time live or pre-recorded television, this technology manipulates the images to create a real 3D experience for the viewer.  Sounds like a gimmick?  It’s not.  To test it, we tried 2D/3D upconverting on an episode of each of Star Trek, the original series, and Star Trek: The Next Generation.  The result?  We were blown away.  We think if you try it, you too will ask:  Why don’t we watch everything now in 3D, and why isn’t everyone talking about it?

If you’re waiting around for holographic TV, that’s pretty much what you’re getting here, too.  You can even get up and walk around without the 3D image going away.  The only thing you can’t do is walk completely around a floating object, which is what a true holographic TV experience should be.  But this is the next best thing.  We watched two acclaimed, classic Star Trek episodes, the original series episode “The Naked Time” and the NextGen series episode “Darmok” using a 3D television, a Blu-ray/DVD player and, for “The Naked Time” a remastered DVD version, and for “Darmok,” a remastered Blu-ray version.  We then applied the 3D television’s upconvert and easily adjusted the various 3D settings, such as “Standard” or “Cinema” or “Extreme,” tint, and brightness/backlighting, to create the best picture possible for the room lighting.

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