For decades kids of all ages have awakened to their favorite colorful breakfast cereal.  The best of these not only taste good but they feature some appropriately entertaining mascot, and the very best of these have some kind of prize in the package.  Most of these are forgettable, but there’s a market of collectors who buy and sell these prizes on eBay every day.  Toy company Funko is taking a new approach to the prize-in-the-box cereal with its next product, Funko’s own multigrain cereals, called Funko’s.

These cereals are all about the prize, packing each box with a premium collectible Funko figure.  First to market for Funko’s new superhero cereals are two box options: one featuring the Funko Batman and the other the Funko Batgirl.  And yes, each box features its own prize, the corresponding Pocket Pop! of Batman or Batgirl.

You can pre-order both now from Entertainment Earth (click on each box above for more details and to order).  Each sells for $9.99, a bit much for cereal, but you’re really not buying it for the cereal, right?  Funko tried some other releases of non-superhero brands that already are selling from secondary market sellers at Amazon for more than $30, like Jason Voorhees Funko’s cereal, Freddy Krueger Funko’s, and Cuphead and Mugman Funko’s cereal (all an appropriately blood-red colored cereal), so you may want to get these new Bat-cereals before they are gone.

Sugary blue cereal or sugary purple cereal that looks like someone divided by color your box of Fruit Loops?  Check.  Prize in the box? Check.

These cereals will be exclusive to Entertainment Earth–this is the only way to get your hands on these new Batman and Batgirl superhero cereal products from Funko.

They are expected to be shipping in August.

C.J. Bunce
Editor
borg.com