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Tag Archive: A Good Day to Die Hard trailer


a-good-day-to-die-hard screencap

Movie trailers are all about puffery–all about showing the best and hiding the worst and finding that right calculation that will get viewers into the theater.  Typically studios won’t lie to viewers, and if you see a movie that isn’t stellar you can often go back and see that a closer study of the trailer would have informed you of precisely what you were getting.  You might end up with a good movie despite bad trailer, but more often good trailers point us to a movie whose best scenes were in that trailer–and not much else.  A Good Day to Die Hard is one of those movies whose trailers pretty much pointed out that there would be a problem with the movie.  Like last year’s Total Recall remake, this fifth movie in the franchise of Bruce Willis as John McClane, ultimately just suffers from a poor script.  How hard is it to give fans what they want with these popular franchises?

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Three weeks ago borg.com posted the first preview for the fifth entry in the Bruce Willis as John McClane action movie franchise: A Good Day to Die Hard.  Frankly it wasn’t all that exciting.  Sure–it included a nice montage of action sequences, but what do Die Hard fans really want?  We think they want Bruce Willis being that guy from Moonlighting.  Bruce Willis being that barefoot cop in the Nakatomi building running across glass, trying to save his wife from Alan Rickman.  Bruce Willis as modern urban cowboy with his Yippi Ki Yay bit.  Basically, Bruce Willis being Bruce Willis.  Someone must have heard our wishes as the new trailer for A Good Day to Die Hard makes pretty clear that Die Hard 5 is set to be better than Die Hard 4: Live Free or Die Hard, a pretty forgettable entry in the John McClane arsenal of big budget blockbusters.

Check out the new trailer:

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