The most infamous, notorious, and maybe most beloved of toymakers, Marty Abrams returned to the toy biz in 2018 (after a stint in prison for fraud and the bankruptcy of his famous toy company–get the whole story on Netflix’sThe Toys That Made Us). The company he made famous–MEGO–gave kids a memorable 1970s line of licensed 8-inch (1:9 scale) action figures, and it has been adding more figures–often in limited supplies–the past few years. Abrams has pulled in a diverse cross-section of licensed properties to get his foot back in the door with kids and collectors. Look around at Wal-Mart and Target and you’ll find an eclectic mix of pop culture nostalgia, some figures resembling sculpts and costumes from the original MEGO figures, others representing characters that may leave you scratching your head, wondering who has been eagerly waiting to see this show in an action figure line. Finally it seems MEGO may be giving its licensors the look they deserve design-wise, as you’ll find with the Young Frankenstein and Universal Monsters line. Check out some of the new and recent figures available below.
A year ago here at borg we previewed the first look at Marvel Studios’ new series WandaVision, and based on the unusual trailer we asked the question: What audience is WandaVision aimed at? The series at last began this weekend on Disney+ and two half-hour episodes in, I’m no closer to answering this question. In any other time that hasn’t been sidetracked by a pandemic, audiences would have already seen the big-screen release of Black Widow by now. The commonality is that each is a story focused on characters that have already been killed off in the Marvel Cinematic Universe. We won’t know until this summer about the prequel movie with Scarlet Johansson returning as Natasha Romanoff (killed off in Avengers: Endgame), but it is a welcome sight to see the return from the dead of Paul Bettany as cybernetic superhero Vision (killed in Avengers: Infinity War) reunited with Elizabeth Olsen as Scarlet Witch aka Wanda Maximoff in this short, nine-episode mini-series. But here we don’t even know when it takes place in relation to the Avengers movies.
Two episodes in and you’re going to ask: What the heck did I just watch?
The most infamous, notorious, and maybe even most beloved of toymakers, Marty Abrams is back in the toy biz years after a stint in prison for fraud and the bankruptcy of his famous toy company (get the whole story on Netflix’sThe Toys That Made Us). The company he made famous–MEGO–gave kids the ultimate 1970s line of licensed 8-inch (1:9 scale) action figures, and it returned to stores with a vengeance this year. Not to toy stores–since they seem to be a thing of the past after the bankruptcy of Toys R Us this year–but to the end cap at your neighborhood Target store. Replaced in recent years by the 3 3/4-inch line of licensed small-scale action figured from Super 7, Funko, and Biff! Bam! Pow!, the classic MEGO figures are making a comeback. Abrams has pulled in a bizarre cross-section of licensed properties to get his foot back in the door with kids, collectors, and anyone able to be sidetracked on their way to pick up school supplies and shampoo. Abrams was a groundbreaking importer, manufacturer, marketing maven, inventor, and brand developer who founded MEGO Corporation, the first company to license action figures based on TV shows and comic book superheroes, and the first to sell dolls in clear bubbles on cards that hung on pegs instead of in boxes stacked on store shelves. If you were a kid in the 1970s, you probably had at least one of his figures (I’m pretty sure we still called them dolls back then). My three-year-old self was not excluded:
The first wave of figures are already on the discount shelves at Target. Look around and you’ll find an eclectic mix of pop culture nostalgia, some figures resembling sculpts and costumes from the original MEGO figures, others representing characters that may leave you scratching your head, wondering who has been eagerly waiting to see this show in an action figure line. So Wave One includes Sulu and Chekov from the originalStar Trek series, Charlie’s Angels’ Kelly Garrett (complete with ’70s hairdo), Peg Bundy from Married with Children, Action Jackson (not the movie version) sporting a jumpsuit, NORM! Peterson from Cheers, Piper Halliwell from the original TV series Charmed,Dracula (sculpted after Bela Lugosi’s version), Alice the housekeeper and center square from The Brady Bunch, Tootie the youngest girl from Facts of Life, Jimi Hendrix in his Woodstock outfit, and probably the best of all (OK, besides Jim Hendrix): Arthur “The Fonz” Fonzarelli (aka Fonzie) looking like the original Mego figure from Happy Days. Two dual figure sets feature Jeannie and Tony fromI Dream of Jeannieand a Mirror Universe figure set of Kirk and Spock from Star Trek. Mego also has a 14-inch (1:5 scale) DC Comics line, including Wonder Woman from the TV series, General Zod from the two original Superman movies, a classic style Harley Quinn, and a Golden Age Batman.
Wave Two, arriving this month at Target stores nationwide, includes Frankenstein, Greg from The Brady Bunch, John Ratzenberger’s Cliff Clavin from Cheers, Starchild from the band KISS, Alyssa Milano’s Phoebe from Charmed, Ron Howard’s Richie Cunningham from Happy Days, Cheryl Ladd’s Kris Munroe from Charlie’s Angels, Spock and the Gorn from Star Trek, Samantha from Bewitched, Kelly Bundy from Married with Children, Jo from Facts of Life, and dual sets featuring Dorothy, Toto, and the Wicked Witch of the West from The Wizard of Oz, DJ and Stephanie Tanner from Full House. In the 14-inch DC Comics line look for Superman, Batgirl, Green Lantern, and Poison Ivy.
Actually you might just love this trailer for several reasons unless you are a loyal fan of the original 594 episodes of the Dark Shadows TV series from 1966-1971 starring Jonathan Frid as Barnabas Collins. This appears to have little of the vibe of that dark series, yet it takes place in 1972, after the series ended, with a “fish out of water” story.
If you secretly wish Raul Julia was still around for another Addams Family movie, this may be your next movie to see.
Here is the trailer for the new Johnny Depp/Tim Burton film, Dark Shadows:
Starring Johnny Depp, the best actor of his generation, and directed by Tim Burton, Dark Shadows appears to go all out on the camp-retro view of TV of the 1960s and 1970s, like Nicole Kidman’s Bewitched.
Dark Shadows opens in theaters May 11, yet there has been very little released about the film until now. It features an all-star cast, including Eva Green (Casino Royale, Golden Compass), Michelle Pfeiffer (Batman Returns, Wolf), Helena Bonham Carter (Alice in Wonderland, Frankenstein, Harry Potter films), Jackie Earle Haley (Watchmen), with Christopher Lee (Star Wars prequels, Lord of the Rings trilogy) and Alice Cooper.
