Tag Archive: New York Toy Fair


Super7, the toy company known for its wide variety of action figure licenses and its retro Kenner style carded, 3.75-inch action figures, greatly surpassed its delivery at last year’s Toy Fair (shown here and here) by bring hundreds of prototype figures, card back mock-ups, and final versions to New York Toy Fair 2020 this past weekend.  More than the typical sneak peek, Super7 previewed a huge variety of action figure cards for its ReAction line, with pre-ordering forecasted for later this year and some items available now here at Amazon.

New action figure licenses at the show include Army of Darkness, An American Werewolf in London, Aliens, Andre the Giant, Back to the Future II, Knight Rider, The Munsters, Archie, Red Dawn, Beavis and Butt-Head, The Hunchback of Notre Dame, Son of Frankenstein, Spongebob Squarepants, Halloween II, and a new line of NBA All Stars.  Bands with new figures seen for the first time in the Super7 line include RUN DMC, Notorious B.I.G., and Ol’ Dirty Bastard.

Plus past figure lines will see more additions this year.  Those include Universal Studios Monsters, Peanuts, several Teenage Mutant Ninja Turtles, The Nightmare Before Christmas, lots of Transformers, Toxic Crusader, Thundercats, Ghost, Misfits, Mars Attacks, Alien, Chucky, and Robocop, and Super7 displayed several final figures this weekend that were previewed last year here at borg, including They Live, Teen Wolf, Major League Baseball All Stars, MLB Mascots, and characters from the Rocky movie series.

Take a look at close-up views of just a sampling of the action figures on display at this year’s event:

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The major toy companies have big plans for New York Toy Fair 2020 this weekend, and already have released marketing information for one of the biggest toy licenses, despite the Skywalker saga ending with Star Wars: The Rise of Skywalker this past December.  But the Disney+ series has had no problem taking up any slack, thanks to The Mandalorian, universally seen as the most acclaimed and fan-reviewed sci-fi/fantasy series yet–a major rarity in a modern era of snark, trolls, and haters.  Finally, last year’s bizarrely planned drought of available toys featuring The Child, more popularly known by fans as Baby Yoda, will at last be met with a saturation of varieties of the character.  The character will only get more popular and the toys available featuring it are sure to be the major win this year for Disney and Lucasfilm, if not the entire toy industry.  Look for the return of Star Wars: The Clone Wars with a final season on Disney+ to be met with a return of figures and playsets from the animated series.

Getting a jumpstart on the weekend toy show, several of the new toy lines are already available for pre-order focused on The Mandalorian.  We selected what we see as the best of the bunch from the Star Wars previews.  The entirety of the Star Wars licensed products revealed at the show will be even bigger.  Check out images below and links to pre-order at Amazon where available.  As with every annual Toy Fair, just because the toys are announced doesn’t mean you won’t have to wait until next Christmas season to see them in stores.  Ugh!  But some you’ll find are available right now.

So let’s start with The Child.  The big toy will be Hasbro’s The Child Animatronic Edition (shown above), a battery-powered toy with 25+ sounds and movements, including “Force nap,” giggles, sleeping sounds, coos, “Force activation,” and a removable necklace, and fabric robe.  It’s available for pre-order now here for $59.99.  Projected release date is December 15, 2020.  The gamble is getting your order in now versus the possibility of short supplies in December.

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This weekend at New York Toy Fair 2019, toymaker Mezco Toyz surprised fans of the classic Six Million Dollar Man series with a peek at two new 3.75-inch scale, five points of articulation action figures from its “5 Points” line.  Zica Toys previously discontinued its line of Six Million Dollar Man action figures for low sales back in 2014.  The sculpts for the two new figures revealed at the Mezco Toyz booth are similar.  Fans of the 12-inch Steve Austin action figure from the mid-1970s will recall it being the #1 toy of its day, following on the success of 12-inch G.I. Joes.  A later generation in the 1980s and 1990s would experience G.I. Joes reduced in size closer to the Kenner-sized figures.  Now Mezco Toyz has created homages to the 12-inch Bionic Man and the other popular action figure from the original line, the 15-inch Bigfoot.

Although Zica Toys released both a red (and blue) track suit small version of Steve Austin and a Bigfoot, the new figures take it all a step further, revealing the cyborg chips in Steve’s right arm similar to the design of the large-sized classic figure, and Bigfoot features the chest button that, when kick-punched, revealed the robotic circuitry inside (we’re not sure how the Mezco Toyz version will work).  New Steve also comes with the accessory engine, which the large-sized figure easily lifted over his head.  With the classic Adidas Dragons, the only thing missing is the removable skin, chest patch, and bionic eye.  If you’re watching Doom Patrol, you’re seeing DC’s Cyborg borrowing his clothes from the original Cyborg.

Mezco Toyz also featured several new licensed figures from its six-inch line–the One: 12 Collective–including Brie Larson′s Captain Marvel from the coming 2019 film, David Harbour′s Hellboy from the upcoming film, Jon Bernthal′s The Punisher, classic Wesley Snipes as Blade, The Warriors, and yet another They Live alien figure following on Super7′s new 3.75-inch figures.  Plus many more.

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Getting a jumpstart on Hasbro‘s announcement from New York Toy Fair 2019 of a new, retro line of classic 3.75-inch Kenner-branded action figures, Target has listed the first figures on its website.  It’s no surprise that the franchise is the classic Kenner Star Wars, and they are being re-released on vintage style cards (with a new retro designating logo), but with original style sculpts as the Star Wars Retro Collection.  So at a minimum look for Luke, Han, Leia, Chewbacca, Darth Vader, and a Stormtrooper coming to your Target soon.

The figures look identical to the originals from the marketing images, including the weapon accessories.  In addition to the new retro logo, the bubble cards appear to have a weathered design.  Here are the details for the Luke figure, with similar details listed at the Target website for each figure:

  • INSPIRED BY STAR WARS 70s-STYLE ACTION FIGURES – Star Wars Retro Collection 3.75-inch-scale Star Wars figures feature original Kenner figure design and detail and Star Wars movie-inspired back cards (Each sold separately. Subject to availability)!
  • CLASSIC LUKE SKYWALKER FIGURE – This 3.75-inch scale collectible Luke Skywalker figure features sculpting and design inspired by the original Kenner figures from the 70s and the Tatooine farmboy who joined the Rebels from Star Wars: A New Hope.
  • STAR WARS MOVIE-INSPIRED ACCESSORY – Includes a Luke Skywalker-inspired action Lightsaber that is great for display in any Star Wars collection.
  • 5 POINTS OF ARTICULATION – with the basic articulation of the classic Kenner figures, this Star Wars Retro Collection Luke Skywalker figure is a great addition to any Star Wars action figure and vehicle collection.
  • THE LEGACY CONTINUED – Look for other Star Wars Retro Collection figures to continue the collection from a galaxy far, far away! (Figures each sold separately. Subject to availability.)

Here are the package examples shown:

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If you’re a fan of action figures, Super7 delivered again with a sneak peek at a whole host of action figure cards for its ReAction line, expected to be fleshed out even more this weekend at New York Toy Fair 2019.  How much fun is in this single photograph?  We’re expecting Super7 will be revealing details this weekend, but until then, here’s what we can tell is coming soon from the toy company’s line of licensed, retro 3.75-inch action figures with the classic Kenner five points of articulation.

In the top row we’re seeing that Super7 is preparing three figures from John Carpenter’s They Live, a sci-fi classic fans of the ReAction line have been asking for for years.  So there are cards for Roddy Piper’s John Nada (before the fight and after? without bubblegum?), and a male and female alien (nope, no Frank or Holly).

The eight Rocky IV figures include the previously announced Rocky Balboa and Ivan Drago (both in boxing ring attire), Rocky and Drago (in final round outfits), Rocky (winter training), and Sico the Robot.  Add to that a Carl Weathers Apollo Creed and a mystery figure (most likely blacked out because the likeness hasn’t been approved yet), maybe Brigitte Nielsen’s Ludmilla or Talia Shire’s Adrian?  Burt Young’s Paulie?  We’re hoping Super 7 may be looking back a movie to Rocky III and Mr. T’s Clubber Lang.

The Super7 Major League Baseball “Supersports” line-up has some great picks:  In addition to Jackie Robinson, we see Roy Campanella, Orlando Cepeda, Willie Mays, Carl Yastrzemski, Ted Williams, Carlton Fisk, and two others under the Classic All-Stars logo, including Juan Marichal, Mickey Mantle, and Yogi Berra, plus Madison Bumgarner and at least one other under the Baseball All-Stars logo.  We’re guessing there are four Mascots in the initial wave, including the Giants’ Crazy Crab, Mr. Met, and the Phillie Phanatic.

The first Aliens line has all the right figures, a new Sigourney Weaver Ellen Ripley, plus Bill Paxton’s Private Hudson, Jenette Goldstein’s Private Vasquez, a seriously messed-up Lance Henriksen’s Bishop, and a new Xenomorph variant.  Is there a Michael Biehn Corporal Hicks hiding off-camera?  Maybe a Jonesy and Newt combo pack?

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