Tag Archive: SpongeBob SquarePants


Super7, the toy company known for its wide variety of action figure licenses and its retro Kenner style carded, 3.75-inch action figures, greatly surpassed its delivery at last year’s Toy Fair (shown here and here) by bring hundreds of prototype figures, card back mock-ups, and final versions to New York Toy Fair 2020 this past weekend.  More than the typical sneak peek, Super7 previewed a huge variety of action figure cards for its ReAction line, with pre-ordering forecasted for later this year and some items available now here at Amazon.

New action figure licenses at the show include Army of Darkness, An American Werewolf in London, Aliens, Andre the Giant, Back to the Future II, Knight Rider, The Munsters, Archie, Red Dawn, Beavis and Butt-Head, The Hunchback of Notre Dame, Son of Frankenstein, Spongebob Squarepants, Halloween II, and a new line of NBA All Stars.  Bands with new figures seen for the first time in the Super7 line include RUN DMC, Notorious B.I.G., and Ol’ Dirty Bastard.

Plus past figure lines will see more additions this year.  Those include Universal Studios Monsters, Peanuts, several Teenage Mutant Ninja Turtles, The Nightmare Before Christmas, lots of Transformers, Toxic Crusader, Thundercats, Ghost, Misfits, Mars Attacks, Alien, Chucky, and Robocop, and Super7 displayed several final figures this weekend that were previewed last year here at borg, including They Live, Teen Wolf, Major League Baseball All Stars, MLB Mascots, and characters from the Rocky movie series.

Take a look at close-up views of just a sampling of the action figures on display at this year’s event:

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Three years ago I reviewed a comic book from an aspiring artist named Mickey Lam.  Lam, a self-taught illustrator based in London with a degree in biomedical materials who was then a secondary school science teacher before committing to illustration work, creates a variety of artworks for his clients, using all types of media.  He also writes and illustrates comic books to experiment with his style.  With his most recent projects it’s clear that it is time for publishers to take note of not only Lam’s finely honed illustrations, but his excellent writing, too.

I read three recent works by Lam: two from his cheerful Fwendly Fwuit characters and a more serious book about the horrors of deforestation.  When I first reviewed Lam’s stylish action book Mr. Yang Fights Aliens here at borg.com I took note of his great artwork.  What jumps out at me today is his incredible writing.

As for Lam’s Fwendly Fwuit books, these are perfect for kids of all ages.  His first in the series, Summer Adventure, shows the coming together of a banana and strawberry as pals, and reminds of me of Frank Cho’s early writing in his University² comic strips.  The content is completely different, but like Cho, Lam’s characters pop off the page from the get-go as fully realized, likeable leads.  With his high-quality, magazine-sized follow-on book, Winter Wonders, Lam catapults into the realm of Adventure Time and SpongeBob SquarePants.  These are unique and creative characters in the same vein as the outside-the-box critters in those popular lines.  His environments visually are superb and his creations, like the Melon Wagon in Summer Adventure and his updated Space Melon Wagon from Winter Wonders, are like imaginative features you’d see in a Hayao Miyazaki movie.  Lam could be writing the next Adventure Time series, with his Fwendly Fwuit pals or with whatever the mind of Lam creates next.

Mickey Lam Please Save Our Rainforests

His more serious content work, Please Save Our Rainforests!, is entirely different and shows a very clean writing style conveying a message that can change the minds and actions of its readers.  Please Save Our Rainforests! is the kind of publication that should be picked up and distributed by groups like Greenpeace and PETA, and reminds me of the classic 1960s Smokey Bear comic books handed out by the U.S. Forest Service carrying Smokey’s “Only you can protect forest fires” theme.  Lam’s message in his book is no less important.  His characters are cute and adorable, and they are juxtaposed against an effort to spread awareness of the ugly, illegal deforestation in Malaysia for palm oil production in Malaysia involving the mass slaughter of orangutans.  The story and the message are completely effective.

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