Tag Archive: The Toy Association


At its annual ceremony Friday night, The Toy Foundation unveiled its 22nd annual Toy of the Year Awards.  The lion’s share of the awards in 16 categories (three of which we previewed here at borg last summer) went to LEGO, taking seven awards.  But the top prize, the Toy of the Year, went to Squishmallows from Jazwares.  Four people were also inducted into the Toy Industry Hall of Fame: Johnny Gruelle, creator of Raggedy Ann & Raggedy Andy; Lucille King, founder of the Playskool Institute; Jim Pressman, president of Pressman Toy Corporation; and Bob Wann of PlayMonster.  Six hundred nominations were pared down to 114 finalists by toy industry experts.  Check out the other winners below.

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Not-for-profit industry group The Toy Association, which was founded in 1916, announced the “Spring & Summer 2021 Influencer Choice List” this week, which highlights 30 of their predicted “hottest” toys and games.  The list features a broad array of subjects, targeted to kids of a variety of ages and interests, as well as price points.  Dolls, stuffed animals, familiar franchise characters, educational and even health tie-ins, craft toys, indoor and outdoor toys, exercise toys and quiet toys, and just plain good fun.  There’s even some new takes on classic toys, from toy trucks to an ICEE machine.

We’ve highlighted a few we’d like to try out–see the photos.  Take a look through the complete list and see what you think will be the most fun.  

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