Radioactive–This year’s advertising anthem of choice

Radioactive girl in green hoodThe new TV series Defiance and Graceland have been using Imagine Dragons’ powerful hit song Radioactive as the background music for their promotions. Remember last year’s Phillip Phillips’ song Home during every sporting event, including a live performance at the Major League All Star Game, product ad placements, and even the U.S. Olympic women’s gymnastics team’s theme for two (long) weeks?  We think Radioactive is a far better tune, and it’s addictive.  It’s also been used to promote the movie The Host, for the video game Assassin’s Creed III, shows on the History channel, and the TV show Chicago Fire.

If you haven’t seen the video for the song, we’re posting it here because its depiction of a Muppet vs. Care Bear cage fighting death match can’t be beat.  That’s right, a Muppet (actually a Muppet lookalike) and a Care Bear.   And a haunting girl in a hood with the secret weapon.  That’s just… neat.

Lou Diamond Philips in Radioactive

And Lou Diamond Phillips?  A pretty brave role–playing the villain in a definitely non-PC scene.  But he seems to be relishing the part.

Enjoy this music video for Imagine Dragons’ too-cool-to-be-cool music video for Radioactive:

Pretty awesome, huh?  Lead singer Dan Reynolds seems to be having a Michael Stipe-inspired moment with that bass drum.  It’s no wonder the band was inspired by bands from The Cars to The Proclaimers, and you may or may not see one of Reynolds’ favorite songwriters–Paul Simon– in the post-apocalyptic-themed lyrics.

We trust no actual stuffed animals were harmed in the making of this video.

C.J. Bunce

Leave a Reply