Thirty-nine years of JAWS–Narragansett says Crush it like Quint

JAWS–It’s the reigning king of summer blockbusters–the movie that even prompted the term blockbuster throughout most of the U.S.A. in 1975 because of its crazy long theater lines. It’s still a favorite of those lucky enough to see it in the theater that summer (drive-in, in my case), and absolutely re-watchable like no other film. And that awesome cardboard shark standee display that stalked the halls of mall theaters everywhere. The one that made you hide behind your mom. Yeah, that one. Steven Spielberg directing the toughest shoot of his career, special effects that had to be ditched, a stunning score by John Williams, Richard Dreyfuss at his dramatic funniest, Robert Shaw at his coolest.

Robert Shaw. The actor from The Taking of Pelham One Two Three, Force 10 from Navarone, and From Russia With Love. Then his most unforgettable role as the salty sailor Quint. And that speech about the Indianapolis. Moviemaking at it’s finest. And Quint’s cool attitude as he crushes that beer can. And Dreyfuss’s response. Don’t remember the scene? Check it out here:

So what kind of beer was he drinking? If you blinked you’d miss it, but it turns out it was Narragansett Beer. The beer Theodor Geisel aka Dr. Seuss created ads for. Unlike Morley cigarettes (which we discussed back in 2011 at borg.com here), Hank Hill’s Alamo Beer, Thomas Magnum’s Old Dusseldorf longnecks, Al Bundy’s Girlie Girl Beer, Homer Simpson’s Duff Beer, Laverne & Shirley’s Shotz Beer, or Drew Carey’s Buzz Beer, Quint was downing and crushing a can of real Narragansett, a beer still brewed today. In honor of the 39th anniversary (39? huh?) of Jaws, Narragansett is going retro, bringing back the look of the cans from 1975.

It’s just like Big G cereals bringing back the original Fruit Brute cereal in its classic designed package–the same box seen in Quentin Tarentino’s Pulp Fiction that we discussed last year here.