If you remember the 1970s, you may remember the first time you saw the catalog for Star Wars toys–an insert in any and all Star Wars vehicles, playsets, and large-sized action figures.  Hasbro has published the complete, first catalog for Episode VII of Star Wars, and as we expected from the preview we discussed last week here at borg.com, plenty of dollars will be spent at midnight, September 4, 2015–“Force Friday”–as the new line of toys spreads across the country.  As much as for its groundbreaking space fantasy films, Star Wars is known for its landmark toy and collectible merchandising.  Look before Star Wars and nothing compares.

Below, we reprint the new catalog so you can start making your want list.  But first, do you remember the first Star Wars catalogs?  Just compare what was offered for Star Wars and The Empire Strikes Back fans to what will be available to the latest generation of Star Wars moviegoers.  Not much has changed, has it?

You’ll find 3 3/4-inch action figures, even the first of the 12-inch line of figures, vehicles, lightsabers (although the new line could merit its own catalog), and then those… other items you can’t quite explain.  Like Star Wars plastic model kit vans from the past, or now… is that a Chewbacca Furby?

Here are both the catalogs from Star Wars: Episode IV, A New Hope, Episode V, The Empire Strikes Back, and the latest–the catalog for Episode VII, The Force Awakens:

Look for these new figures and toys in stores September 4, 2015.

C.J. Bunce
Editor
borg.com