JAWS–It’s the reigning king of summer blockbusters–the movie that even prompted the term blockbuster throughout most of the U.S.A. in 1975 because of its crazy long theater lines.  It’s still a favorite of those lucky enough to see it in the theater that summer (drive-in, in my case), and absolutely re-watchable like no other film.  Steven Spielberg directing the toughest shoot of his career, special effects that had to be ditched, a stunning score by John Williams, Richard Dreyfuss at his dramatic funniest, Robert Shaw at his finest.  And coolest.  Robert Shaw.  The Oscar-nominated actor from The Taking of Pelham One Two Three, Force 10 from Navarone, and From Russia With Love, turned 86 this month.  To celebrate, Narragansett, the brand of beer that Shaw drinks on-screen and the can that he crushes in that famous Jaws scene, re-released its famous 1975 commemorative beer can this summer.  Don’t remember the scene?  Check it out below.

Narragansett timed its release with Shaw’s birthday August 9 and Shark Week.  Unforeseeable to the beer company, Quint was brought back into the limelight later in the month with the discovery by Paul Allen and his research team of the actual USS Indianapolis shipwreck some 18,000 feet below sea level on the floor of the Pacific Ocean.  Shaw and Spielberg have been praised by survivors for the realism provided in the movie.  It’s a dose of reality in what was otherwise a summer action movie.  Yet we surmise the story of the tragedy might not have received the prominence in history it deserved, and maybe Paul Allen might not have learned of the ship to seek it out, without the pervasiveness of the film today, and the lore it perpetuates.  Fortunately 22 of the original sailors that survived that fated voyage are still with us.

Narragansett is the beer Theodor Geisel aka Dr. Seuss created ads for.  Unlike Morley cigarettes (which we discussed back in 2011 at borg.com here), Hank Hill’s Alamo Beer, Thomas Magnum’s Old Dusseldorf longnecks, Al Bundy’s Girlie Girl Beer, Homer Simpson’s Duff Beer, Laverne & Shirley’s Shotz Beer, or Drew Carey’s Buzz Beer, Quint was downing and crushing a can of real Narragansett.  Still brewed today, it’s the preferred beer of many in the Northeast and Eastern U.S, where it is distributed.  The iconic movie scene solidified the brand’s reputation as the beer of choice for everyday New Englanders and continues to captivate viewers to this day.  The company offers many great fan products, so make sure you check out its website store for items like its throwback can Christmas ornament, a great two-sided throwback T-shirt, and “Crush it like Quint” full-sized poster.

Jaws is still the ultimate summer movie 42 years later, and its legacy endures even now.  So, despite your neighbors’ kids going back to school, we still have three entire weeks of summer left.  That’s right, three weeks.  So why not celebrate with a ‘Gansett, and while you’re at it, give a toast to the crew of the Indianapolis with your own comrades like Robert Shaw, Roy Scheider, and Richard Dreyfuss in the movie.

Here is that great Shaw scene with the Narragansett beer:

Look for the limited-edition 1975 commemorative can inside all Narragansett 30 packs, 18 packs and 12 packs at your participating retailer today.  You’ll get a friendly message from the company on the back, and of course, ‘Gansett’s award-winning lager.  Check your retailer for local availability, and when you’re in the region, make sure you bring back extra for your friends.  And please drink responsibly.

C.J. Bunce
Editor
borg.com

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