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Tag Archive: crowdfunding


Hasbro CEO Brian Goldner previewed the near future for Hasbro licenses and products at New York Toy Fair 2018 this weekend, including the creation of a new initiative called HasLab.  According to the company, HasLab will be an avenue to bring “dream projects” to fans.  In essence HasLab is a financing vehicle whereby fans willing to prepay for an item can do so via Hasbro’s new online crowdfunding.  As with other Kickstarter or Indiegogo platforms, if the presales don’t meet the demand target, buyers won’t be billed for the product.  But if the target is met, buyers will be charged and the production will proceed.  First up?  Apparently Star Wars fans have been clamoring for a classic Kenner 3 3/4 scale version of Jabba’s Sail Barge from Return of the Jedi.  

Although diehard fans have been building scale versions for their action figures for years, including most recently via 3D printing, Hasbro displayed its mock-up at the show this weekend.  On the design side, to create the Sail Barge (called The Khetanna in the books), Hasbro tapped Mark Boudreaux, principal designer on Star Wars for Hasbro and one of the creators of the original Kenner Millennium Falcon, and designer on other toy vehicles from the Star Wars line including the AT-AT, X-Wing fighter, and Boba Fett’s Slave 1.  Modeled using Lucasfilm digital archives and set photos, the final toy is expected to be a little more than four feet long.  It will feature classic Kenner style packaging, a 3 3/4 scale Jabba the Hutt figure, and lots of features.  The required target to proceed is 5,000 units, and the base purchase price is $499.99.  As of this morning 611 backers have contributed, with 44 days left before the program is closed.  Check out the details at the new HasLab website here.

The mock-up of the ship definitely has echoes of the original Star Wars Death Star playset. And it has the historical feel of an early clipper ship, including a brig in the lower deck.  Here is a video preview of the Sail Barge playset:

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In a strange twist to the home video release marketing strategy, IDW Entertainment, the company behind both Wynonna Earp the comic book series and the Syfy Channel television series, is well on its way through what looks to be a successful Indiegogo crowdfunding campaign to bring Wynonna Earp Season One directly to its fans.  The first season will only be released on Blu-ray–no DVD–and only via the Indiegogo campaign.  Discs are expected to ship around September 2017.

Wynonna Earp follows Wyatt Earp’s great-granddaughter as she battles demons and other creatures in a town called Purgatory.  With her unique abilities, a demon-killing gun named Peacemaker, and a posse of dysfunctional allies, only she can bring the paranormal to justice.

Although fans and new viewers can also watch each episode of the first season on Netflix, as Wynonna Earp begins its second season (with the premiere episode of the season airing on Friday nights beginning last Friday, June 9), it’s going to be a little bit harder for the new viewer who would otherwise be willing to buy the first season to get caught up, especially if they missed the Syfy Network recap this Memorial Day weekend.  But this likely will really only have an effect on the fans of the show who would ordinarily pay to have Season One in-hand closer to the start date of the next season.  Will this be the next regular marketing method for shows that would otherwise not justify a home release to still be able to make fans happy?

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