Pixar’s Lightyear–Super7’s ReAction follows classic Kenner with its own Early Bird Bundle

Attention Space Ranger Recruits!  The next big Disney Pixar animated movie, Lightyear–a science fiction adventure reboot/origin story/prequel of sorts with Chris Evans as the voice of Buzz Lightyear of Toy Story fame–is right around the corner, coming to theaters in June.  Sure to be one of this summer’s blockbusters, the film’s previews (see below) have shown some cutting-edge animation, and it will have a musical score by Michael Giacchino, who, in addition to creating some great scores in past years, is the current go-to guy for movies, creating music for all the big recent and forthcoming genre movies, like Spider-Man: No Way Home, The Batman, Jurassic World Dominion, and Thor: Love and Thunder.

To get kids young and old ready for the movie, toymaker Super7 is using a bundle scheme first made famous back in 1977 for Star Wars–the infamous Kenner Early Bird Certificate Kit–which was quickly designed to get revenues and a Star Wars tie-in gift in time for Christmas 1977, despite the fact the action figures weren’t ready to ship yet.  Super7 is doing a similar promotion for Lightyear.  The Early Enlistment Bundle for Lightyear is a limited edition set of ReAction Figures with special bonus items only available through its offer at Super7.com.

The bundle includes a set of four Lightyear 3.75” scale ReAction figures: Space Ranger Buzz Lightyear, Commander Alisha Hawthorne, Jr. Zap Patrol Mo Morrison, and Personal Companion Robot Sox with PII Image Computer.  It will include a certificate, embroidered patch, recruit card, decal sheet, and a figure display stand, all exclusive to the Early Enlistment Bundle.

According to Super7, “Enlistment” is a two-part process:  Upon registration, a recruitment envelope will ship right away.  This will contain an Early Enlistment Certificate, Star Command patch, recruit card, decal sheet, and display stand.  “Following completion of your training,” buyers will receive the set of four ReAction Figures, packaged together in a special box, that will ship direct to buyers later this year.

At a $75 price tag (plus shipping), this is most likely targeted primarily to collectors.  The Early Enlistment Bundle includes:

  • Early Enlistment Certificate [Bundle Exclusive]
  • Galactic ReAction Figure Display Stand [Bundle Exclusive]
  • Star Command Recruit Card [Bundle Exclusive]
  • Star Command Decal Sheet [Bundle Exclusive]
  • Star Command 3” Embroidered Patch [Bundle Exclusive]
  • Early access to four Lightyear ReAction figures (shipped separately):
    • Buzz Lightyear
    • Alisha Hawthorne
    • Mo Morrison
    • Sox

In case you missed them, here are the trailers for Pixar’s Lightyear:

The Early Enlistment Bundle for Disney & Pixar’s Lightyear is a limited edition set of ReAction Figures with special bonus items only available through its offer at Super7.com.

Lightyear arrives in theaters June 17.

C.J. Bunce / Editor / borg

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