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Tag Archive: Kenner


Hasbro CEO Brian Goldner previewed the near future for Hasbro licenses and products at New York Toy Fair 2018 this weekend, including the creation of a new initiative called HasLab.  According to the company, HasLab will be an avenue to bring “dream projects” to fans.  In essence HasLab is a financing vehicle whereby fans willing to prepay for an item can do so via Hasbro’s new online crowdfunding.  As with other Kickstarter or Indiegogo platforms, if the presales don’t meet the demand target, buyers won’t be billed for the product.  But if the target is met, buyers will be charged and the production will proceed.  First up?  Apparently Star Wars fans have been clamoring for a classic Kenner 3 3/4 scale version of Jabba’s Sail Barge from Return of the Jedi.  

Although diehard fans have been building scale versions for their action figures for years, including most recently via 3D printing, Hasbro displayed its mock-up at the show this weekend.  On the design side, to create the Sail Barge (called The Khetanna in the books), Hasbro tapped Mark Boudreaux, principal designer on Star Wars for Hasbro and one of the creators of the original Kenner Millennium Falcon, and designer on other toy vehicles from the Star Wars line including the AT-AT, X-Wing fighter, and Boba Fett’s Slave 1.  Modeled using Lucasfilm digital archives and set photos, the final toy is expected to be a little more than four feet long.  It will feature classic Kenner style packaging, a 3 3/4 scale Jabba the Hutt figure, and lots of features.  The required target to proceed is 5,000 units, and the base purchase price is $499.99.  As of this morning 611 backers have contributed, with 44 days left before the program is closed.  Check out the details at the new HasLab website here.

The mock-up of the ship definitely has echoes of the original Star Wars Death Star playset. And it has the historical feel of an early clipper ship, including a brig in the lower deck.  Here is a video preview of the Sail Barge playset:

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Netflix is now carrying a new documentary television series that delves into the creators behind some of our favorite toys from the recent, and not so recent past.  The Toys That Made Us features four episodes in its first season of streaming, each focused on a toy line that should bring in a good cross-section of fandom.  The choices for the first shows include Kenner’s vintage Star Wars action figures and playsets, Hasbro’s G.I. Joe, with an emphasis on the 3 3/4″ line of action figures, Mattel’s Barbie, and the Mattel’s Masters of the Universe No doubt Barbie and G.I. Joe should pull in the older crowd, while the latter half of G.I. Joe and Star Wars will pull in the kids of the 1970s and early 1980s, and Masters of the Universe the kids of the 1980s.

Not a show for kids and not another show about toy collectors, the series devotes plenty of each hour to interviews with designers, marketing, other businessmen discussing the nuts and bolts of negotiating deals, like the lawyer for Kenner discussing the greatest toy deal negotiation ever, and the later not-so-great negotiation because of a loose-lipped CEO.  The Barbie episode features a Barbie expert continually bashing the character as a “hooker” as if she has some sort of love-hate relationship with the doll.  But the politics of toymaking is interesting fodder for the right audience.  Should it be a surprise that toymakers have the same ugly corporate politics, the downsizing, the layoffs, and the takeovers, like every other company?  Prepare yourself for several CEOs and designers as they tiptoe, or not, around decisions and employers they wrestled with in the past as toys and brands came and went.  The creators look back both with nostalgia and anger at the former toy companies that eventually terminated their employment.  So look for an unusual take on these toys and these companies.

The next four episodes will be launched on Netflix later this year, and include Hello Kitty, Transformers, Star Trek, and LEGO.  Sometimes what the show chooses to tell is as interesting as how the show tells it.  The eight toy lines chosen no doubt came from the producer’s own focus groups, like the ideas behind some of the toys they discuss.  If The Toys That Made Us really is a one-time thing, someone else should come along and continue the idea with all the other major brands and influences.

We want to see an episode on Marx toys, including little toy soldiers and the 12-inch action figure series.  We also want to see a history of the broad Mego line of figures, Hot Wheels, Stretch Armstrong, and Big Jim.  How about companies like Fisher Price, Playskool, Playmobil, and Radio Flyer?  A series like this needs to cover more “recent” but still classic toy lines, too, like My Little Pony, Cabbage Patch Kids, Strawberry Shortcake, and figure out a way to capture famous classic toys like Spirograph, Tinker Toys, Play-Doh, Etch-A-Sketch, Erector Sets, Lincoln Logs, and the ultimate multi-license toy, Viewmaster.  How about a tour of the Milton Bradley and Parker Brothers factories of the past?  Who put out more great board games than these companies?  It’s easy to imagine entire episodes on the history of games like Clue/Cluedo and Monopoly.  And how about featuring a current game company that’s been around for decades, like Wizards of the Coast?

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Hasbro announced fourteen Star Wars action figures will be released this year with re-creations of the original Kenner packaging from 1978 to celebrate the 40th anniversary of Star Wars.  At this week’s New York Toy Fair 2017, Hasbro announced it initially will release the original twelve action figures in their classic cardbacks from 1978: Luke Skywalker, R2-D2, C-3PO, Princess Leia, Darth Vader, Ben Kenobi, Chewbacca, Han Solo, Stormtrooper, Jawa, Sandpeople, and Death Squad Commander.

We’ve all seen these figures not only in their original 3 3/4-inch size with this packaging, but in re-releases over the years for various editions.  The difference is the new 40th anniversary editions will include new sculpts in a six-inch format.  This size difference explains why you might notice the new versions don’t exactly match the original bubble card placement.

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In addition to the original twelve figures, three figures will be released as exclusives: R5-D4 will only be available at Gamestop stores on retro card, the AT-AT Driver will only be available at Wal-Mart stores in the standard Black Series box, and the X-Wing pilot Luke foil edition on retro card will only be sold at Star Wars Celebration 2017.  A Snowtrooper will also be available in the same size in the standard Black Series box.

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Darth Vader will also be sold with a recreation of the infamous Kenner Early Bird Certificate set, the empty cardboard box Kenner sold in Christmas 1977 to meet the demand for Star Wars toys after the movie’s surprise success.  The original Early Bird Certificate granted purchasers a voucher for figures of Luke, Leia, R2, and Chewbacca and had a special cardboard display set to display the first 12 figures.

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