Get your Valentine a dozen Roses for $19.99, Star Wars style

It’s one of the strangest marketing ideas yet.  And it’s a limited time offer for Valentine’s Day.  This is one of those ideas tailored for Star Wars fans–big fans–of Star Wars: The Last Jedi, and in particular fans of Resistance fighter Rose Tico, played by Kelly Marie Tran.

Online collectible superstore Entertainment Earth came up with a new promotion, that should get a smile or laugh out of your Valentine if he or she has a sense of humor.  It’s a dozen Roses, but these aren’t the kind with thorns, so there’s that.  No, these are Rose Tico action figures, regularly listing for about $18 retail.  These won’t cost the full $220 for the case of 12 figures.  This is a deal for $19.99 total, $200 off retail, or roughly the original price per figure of Star Wars action figures when they were first released in 1978.  You’ll probably not see another deal like this again.

Sure, twelve stormtroopers might make a more desirable army, but then it wouldn’t be a dozen Roses, would it?  And if you don’t have a Valentine who’d appreciate it, buy a case for $19.99 and hand them out at your shop, at your booth at conventions, or give them out as part of your Secret Valentines.  The character of Rose Tico stands for bravery and devotion to her cause and her friends, and might make a good desk totem as a reminder.

The only place to get the $19.99 deal is at this link at Entertainment Earth.  If you’re up for it, you’ll want to act fast as this deal is expected to sell out.

The advertising copy is careful to note that despite the photograph, none of those flower type roses are included.  Here is the promotion detail from Entertainment Earth:

Give your sweetheart a dozen Roses for Valentine’s Day – Rose Tico, that is!  Each Rose comes with a blaster and exciting accessories!  Add some Roses to your Valentine’s Day with the Star Wars The Force Awakens [sic] The Black Series Resistance Tech Rose 6-Inch Action Figure.  This case of 12 out-of-this-world 6-inch scale action figures of Rose Zico was developed in conjunction with Lucasfilm, Hasbro, and Gentle Giant to bring you the highest level of detail and authenticity at a price that can’t be beat.  Case includes 12x Star Wars The Black Series Resistance Tech Rose 6-Inch Action Figures.  Actual rose flowers not included.  Ages 8 and up.

Note that the reference from the promotion is to Star Wars: The Force Awakens, but we’re thinking that’s a misprint since Rose wasn’t introduced until Star Wars: The Last Jedi Here are images of the figures you’ll get and the packaging:


You’ll also want to act fast to confirm shipment by Valentine’s Day.

C.J. Bunce

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