Ever wonder how the studios make the determination to release one version of a trailer in the U.S. and a different version simultaneously elsewhere?  So do we.  Language differences aside, a few cultural distinctions would make sense sometimes, but infrequently.  But how do you explain it with a straightforward superhero movie?  We previewed the U.S. trailer last week here at borg for this summer’s X-Men movie Dark Phoenix.  It looked great.  Then we saw the international version.

The international version leaves out the introduction with a weepy superheroine Jean Grey, but instead offers a developing, linear short film summary that builds and teases like a good trailer should, reflecting the power and excitement the character Dark Phoenix is known for.  And it teases an incredible space shuttle scene.  This is the right trailer to get people into theaters.  Yet it’s not the trailer most Americans will see.

Take a look and see what you think.  Here’s the new international trailer for Dark Phoenix:

Dark Phoenix lands in theaters June 7, 2019.

C.J. Bunce
Editor
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