Perhaps it is in part because of the influence of Lucasfilm President Kathleen Kennedy, but it looks like finally, after decades of 100 male Star Wars action figures for every one female figure for kids to play with, times may be changing.  It was sad for two generations of girls–and boys–that you could quickly list all the named women characters of Star Wars, both from the original trilogy: Leia, Aunt Beru, and Mon Mothma, and only a few more with the prequels: Padme, Shmi, Adi Gallia, Zam Wesell, Dorme–and Beru again–with even fewer made into toys that would allow kids to see themselves in Star Wars characters.  Disney was surprisingly slow to integrate Daisy Ridley’s Rey into all the various toy lines early last year, but recent announcements indicate the franchise is trying to catch up.  A new line of 11-inch format dolls from Hasbro looks to be a step in the right direction.

One of this weekend’s Star Wars Celebration 2017 announcements is Disney and Lucasfilm’s Forces of Destiny, a series of animated shorts highlighting the heroism of the women of Star Wars.  Although it would seem adding the women of Star Wars to each of the other toy lines in the franchise also makes sense, Forces of Destiny attempts to bridge action figures and the traditional Barbie-type 11-inch doll.  The release announcing the new doll line made clear that these toys aren’t about make-up, mirrors, and dresses.   “Star Wars Forces of Destiny is for anyone who has been inspired by Leia’s heroism, Rey’s courage or Ahsoka’s tenacity,” said Kennedy.

The toy line is also taking a cue from a successful G.I. Joe toy series, calling the toys “Adventure Dolls,” which will feature hands that can hold weapons and feet that aren’t pointed like traditional dolls (that were intended to allow for high heels).  The Forces of Destiny dolls will be anchored by a web series of animated features in July, followed by an eight-part series on the Disney Channel this Fall that will include the voices of the actual Star Wars film actresses, including Daisy Ridley (The Force Awakens’ Rey), Felicity Jones (Rogue One’s Jyn Erso), Tiya Sircar (Star Wars Rebels’ Sabine), Ashley Eckstein (Star Wars Rebels’ Ahsoka) with narration by Lupita Nyong’o (The Force Awakens’ Maz Kanata).

Here is a preview for the new Star Wars Forces of Destiny:

Photos for the Forces of Destiny doll line reflect not only women characters Princess Leia, Padme Amidala, Rey, Jyn Erso, Ahsoka, and Sabine, but also droids R2-D2 and BB-8, plus Chewbacca and Kylo Ren.  And Forces of Destiny will be a sub-brand across much of the marketing for Star Wars, including books, clothes, and other tie-ins.  A preview of the series can be viewed today streaming from Star Wars Celebration, during the Friday “Heroines of Star Wars” panel here, live at 2:30 p.m. Central.

C.J. Bunce
Editor
borg.com